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Louis Gerstner Jr. The Man Who Turned Ibm Around
Louis Gerstner Jr. ? The Man Who Turned IBM Around

Case Summary
The turnaround of IBM under Louis V. Gerstner's leadership is considered to be one of the most remarkable turnarounds in corporate history. The strategic measures taken by Gerstner to transform IBM from a loss making company to a profit generating company; and to transform a hardware vendor to a complete IT solutions provider were remarkable. The case also reveals how he continuously reinvented the business model of IBM amidst rising competition and changes in the business environment. Under Gerstner, IBM's new strategy was to use processes and culture to regain advantage.

The change of culture he introduced gave IBM the speed and effectiveness that was missing before. The network-enabled process and the Internet were certainly stimulating forces in his achievements. The Major measures Gerstner undertook to bring IBM to success were customer orientation, reducing work force, changing employee compensation structure, decentralizing decision making, developing e-business strategies, focusing on problems at hand, minimizing restrictions over employees, and regular monitoring of different units around the world. Though some of the strategies adopted were at the cost of the employees, Gerstner's main aim was create a profit making corporation as well as maintain a promising overall performance by bringing radical changes to IBM that would support such adjustments.

Three Management Traits
One of the three management traits that standout is the carefully calculated and unconventional strategies that Gerstner utilizes to achieve his goals. The sudden appearance of rivals that constantly change and shape the global market calls for the need to have a flexible as well as unique business ap ...
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B2B V. B2C Supply Chains

In the age of technology business has come a long way and evolved tremendously. It used to be that brick and mortar was the only way to open and run a business. However, the internet has changed all of that now businesses can use technology to reach customers and other businesses all over the world. This has caused a great surge in the world wide economy. In 2003 Business to Business (B2B) commerce tipped the scales at $1.41 Trillion. This is in comparison to Business to Consumer (B2C) that was $90.1 Billion (Naraine, R.2003). All of these purchases need to get transported and that is where businesses supply chains come in play. Contrary to popular belief the supply chains of B2B and B2C are not the same both have unique qualities. This paper will define the term supply chain. Then it will define the terms B2B and B2C. Finally, it will explain how the supply chain differs on a B2C site compared to a B2B site and provide examples.
Supply Chain : According to a supply chain is the series of channels a product takes from its initial production to reach it?s finally destination (Learn That, 2004). A typical example of this chain of events that occurs in everyday life would be when a guest walks into a Target Store and purchases a X Box Game. The supply chain begins with the guest and the need for the game. Then it continues to the brick and mortar store. This Target store receives its product from the Target Distribution Center. The Target Distribution center receives the product from the manufacturer. Finally, the manufacturer receives the raw products from several other suppliers. This basic supply chain is liquid and continuously goes back and forth....

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